Case study · E-commerce · Performance parts
A storefront rebuiltend to end.
- Client
- Confidential · performance e-commerce
- Industry
- Performance parts & tuning
- Stack
- Shopify
- Status
- Live — paid engagement
The challenge
A catalog too deep for its own storefront.
Performance parts is a brutal e-commerce category: the same part fits some vehicles and not others, brands carry hundreds of SKUs, and a buyer who can’t find their exact car bounces. The store needed customers to navigate by brand and by vehicle without dead ends.
This wasn’t an automation job — it was a customer-facing build with real stakes: a live store, real revenue, and an owner who needed it shipped, not experimented on.
The build
Architecture first, then polish.
Three-level navigation architecture
A mega-menu spanning the top brands with brand → category → product paths, so a buyer reaches their part in three clicks instead of a search-and-pray.
Brand & vehicle template systems
Reusable page templates for every brand and vehicle line — consistent, fast to extend, and built to scale as the catalog grows instead of being hand-made per page.
Full homepage rebuild
Hero, brand grid, trust stats, featured tunes carousel, parts grid, and brand story — rebuilt end to end and signed off by the owner before going live.
Shipped to production
Published live on the owner’s sign-off, with the previous theme kept as instant rollback. Paid work with a deadline — not a portfolio piece.
Before / after
Same store. Different company.
Why this matters to you
The range is the point.
The home-services case study proves the autonomous operations layer. This one proves the other half: customer-facing builds, shipped live, on someone else’s business and someone else’s deadline. Whatever your leak touches — back office or storefront — it’s buildable.
Same builder, different surface
Operations engines, storefronts, integrations — the common thread is shipping working systems on the tools you already run.
Fixed scope, real deadline
Agreed scope, built, reviewed, shipped. The owner saw exactly what he was getting before it went live.
Got a build that needs shipping?
Tell us what’s broken or missing. If it’s buildable in weeks on your existing tools, we’ll tell you — and if it isn’t, we’ll tell you that too.